The Science Behind the Brand

Cerulean Chemistry was founded on a simple belief: a premium product starts with premium chemistry — and the brand that pays for a custom formula should own it.

Laboratory workspace with skincare formulation ingredients, pipettes, and glass beakers

Where Science Meets Brand Vision

Cerulean Chemistry started with a shared frustration: too many promising brands were stuck with generic, off-the-shelf formulas that didn't reflect their vision — and didn't even belong to them. In most of this industry, the manufacturer owns the formula and the brand just rents it.

We built the opposite: a premium formulation lab serving creators, founders, and established brands across the country. We combine rigorous cosmetic science with a deeply collaborative process — and when a project is complete, the formula is transferred to the client. Fully documented, fully portable, fully theirs.

Whether you need a hero product built from scratch, a full product line, or a rescue of an existing formula, we're here to make your product vision a reality — with the precision of a cosmetic chemist and the care of a business partner.

Custom Formulation Formula Ownership Cosmetic Chemistry Stability & PET Testing Small Production Runs Utah Lab · Nationwide

The People Behind the Formulas

A cosmetic chemist and a business strategist — science and commerce working together so your product is both excellent and viable.

McCall, Lead Cosmetic Chemist at Cerulean Chemistry

McCall

Lead Cosmetic Chemist

McCall holds a B.S. in Biochemistry from Brigham Young University and brings over five years of experience from one of the industry's leading product development laboratories. As an R&D Lab Manager and cosmetic chemist, she has formulated products across every category — from salon-worthy hairsprays to problem-solving treatments. Today, she uses that deep expertise to guide founders and established brands through every step of the custom product process.

B.S. Biochemistry — BYU 5+ Years R&D Lab Manager Experience

Glen

Business Strategy & Operations

Glen brings a sharp commercial lens to Cerulean Chemistry. Having founded a boutique consulting firm, he specializes in pricing strategy, margin analysis, and go-to-market planning. Glen ensures that every product developed at Cerulean isn't just scientifically excellent — it's commercially viable. He works closely with clients on brand positioning, cost structure, and launch strategy so your formula becomes a product people buy.

Pricing Strategy Go-to-Market Planning Consulting Background

Frequently Asked Questions

Everything you need to know before starting your project.

Who owns the formula when the project is done?

You do. Completely. Unlike private-label and most custom labs — where the manufacturer keeps the formula and you're locked in — every Cerulean project ends with full ownership transferred to you, documented with a signed Formula Ownership Certificate. Take it to any manufacturer, audit your own costs, sell your brand with its IP intact. We never resell or re-license your formula.

What types of products can you formulate?

If it goes on your body, we can build it: skincare, hair care and styling, body care, deodorant, hygiene products, serums, oils, creams, gels, sprays, balms, pastes, and more. Our chemist has formulated across every topical category.

Do you manufacture the products, or just develop the formula?

Both, at the right scales. We develop your custom formula, run stability and preservative efficacy testing, and can produce pilot batches and small make-and-fill runs in-house. For larger volumes, we transfer your fully documented formula to a contract manufacturer of your choice — and because you own it, you're never locked in.

How long does the formulation process take?

The Formulation Feasibility Sprint takes 2–3 weeks. Full custom development typically runs 3–4 months depending on complexity — products requiring extensive stability work or unusual actives may take longer. You'll get a realistic timeline with your fixed quote.

Who do you work with?

Creators and influencers launching their own products, funded founders building a brand, and established brands that need formulation depth — rescues, reformulations, or new lines. Our engagements start at $5,000, so we're the right fit when you're serious about a premium product, whether it's your first or your fiftieth.

What is your minimum order quantity (MOQ)?

There's no traditional MOQ for formulation work, and our in-house small runs are designed for launch and validation quantities. For large-volume production, MOQs depend on the contract manufacturer you choose — we help you select one that fits your scale and manage the tech transfer.

Can you help with packaging, labels, and claims?

While packaging design isn't our core service, we provide guidance on INCI ingredient labeling, regulatory-compliant claims, and allergen disclosures. We can also connect you with trusted label designers and packaging suppliers.

What does custom formulation cost?

Custom projects start at $5,000 and typically range from $5,000 to $25,000+ depending on scope and complexity. Most clients begin with our $5,000 Formulation Feasibility Sprint: in 2–3 weeks you get a technical brief, benchmark teardown, early prototypes, a development roadmap, and a fixed quote — and the Sprint fee credits toward full development. See How We Work for every engagement and price band.

Ready to Build a Product You Actually Own?

Tell us what you want to build and we'll respond within 24 hours. Most projects begin with our $5,000 Feasibility Sprint.