Dittobug Hair: A Product the Internet Didn't Know It Needed

The Problem

Removing a plastic hair elastic usually ends one of two ways: scissors, or tears. Dittobug Hair came to Cerulean Chemistry with a product concept that didn't exist on any shelf — an oil that dissolves plastic hair elastics in seconds while being completely safe, even conditioning, for hair.

There was no stock formula to relabel, no template to tweak. That's precisely the kind of product private label can't make — and the kind custom formulation exists for.

The Formulation Challenge

The brief pulled in two directions at once: the formula had to be aggressive enough to break down a plastic elastic quickly, yet gentle enough to leave hair better than it found it. Our lead chemist developed and bench-tested candidates against real elastics and real hair, balancing dissolution speed, hair feel, and safety until the product did both jobs without compromise.

The Result

Pony Pop™ Elastic Remover Oil launched at $12 and found its audience fast — the product has earned over 30 million views on TikTok, driven by exactly the demo it was built for: no scissors, no tears, elastic gone in seconds.

And the part that matters for Dittobug's future: they own the formula outright. Full documentation, portable to any manufacturer, an asset of the brand — not a line in someone else's catalog.

Shop Pony Pop™ at Dittobug Hair →